The local outdoor brands to enter the three or four line of the city development is slow
The local outdoor brands have the channel sink, hope to be able to take root in the three or four line of the market. But in the channel sink in the process, three or four lines of consumers for outdoor brands compared to less contact, awareness is relatively weak, the local outdoor brand development process in the three or four line, in a second tier cities.
According to the data released in 2013, Asia Outdoor Trade Fair on display, along with China's urbanization, small and medium-sized cities, purchasing power is increasing, which will bring sustained purchasing power for large outdoor market, in the next 10 years will enable the industry to continue to maintain more than two digit annual growth rates, which have the purchasing power of the three or four line of the city will become the main force in the outdoor market growth.
As the three or four line of the city's consumption level as a second tier cities, the city brand marketing needs to make appropriate allowing more profits in the three or four line, which requires the company to product structure and product mix to make appropriate adjustment, but once the price system is not unified, and it will cause the fluctuation and adjustment of various aspects of the brand itself the. Not only that, in most of the three or four line of the city, the lack of market channels, so that you can open stores, store cost is much higher than the market determine the overall costs, so the expansion of what can not get the corresponding return on investment, the enterprise is not known.
In fact, the local outdoor brands in the three or four line of the city, mainly sales, according to the characteristics of the three or four line of the city, at present still run most of the volume, sales promotion models, and with certain image and profit models, in addition, also the use of existing resources in some mall, using some special sessions on sale.
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